It's all B2B…and beyond: Toward a systems perspective of the market

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

Social Sciences, Organization Studies, Sociology +17

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

Business, Marketing, Marketing Management +7

The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications

Thomas Donaldson, Lee E. Preston · Academy of Management Review · 1995 · 9.2K citations

Management, Corporate Governance, Corporate Law +11

Service-dominant logic: continuing the evolution

Stephen L. Vargo, Robert F. Lusch · Journal of the Academy of Marketing Science · 2007 · 7.3K citations

Business, Information Systems, Business Strategy +2

The New Institutional Economics: Taking Stock, Looking Ahead

Oliver E. Williamson · Journal of Economic Literature · 2000 · 6.3K citations

Public Affairs, Economics, Public Policy +10