The hypothesis of a dominance hierarchy of information sources

The Theory of Buyer Behavior

Stewart W. Bither, John A. Howard, Jagdish N. Sheth · Journal of Marketing · 1971 · 2.8K citations

Social Sciences, Business Economics, Economics +9

Risk Taking and Information Handling in Consumer Behavior

Donald F. Blankertz, Donald F. Cox · Journal of Marketing Research · 1969 · 1.4K citations

Business, Marketing, Marketing Management +16

Consumer and Industrial Buying Behavior

Donald E. Vinson, Arch G. Woodside, Jagdish N. Sheth et al. · Journal of Marketing · 1978 · 621 citations

Business, Marketing, Consumer Behavior +9

Prepurchase Information Seeking for New Cars and Major Household Appliances

Joseph W. Newman, Richard Staelin · Journal of Marketing Research · 1972 · 360 citations

Business, Business Economics, Marketing +15

Risk-Reduction Processes in Repetitive Consumer Behavior

Jagdish N. Sheth, M. Venkatesan · Journal of Marketing Research · 1968 · 237 citations

Business, Marketing, Marketing Management +6