Concepedia

The role and challenges of country branding in transition countries: The Central and Eastern European experience

Place Branding and Public Diplomacy · 2007 · 171 citations · 9 references

Open access

Concepts

BusinessMarketingMarketing ManagementBrand ManagementInternational MarketingStrategic MarketingBrand CultureBrand EquityBrand IdentityCorporate BrandingInternational BrandingStrategic Brand ManagementCountry BrandingCountry-of-origin ImageInternational Brand PositioningRegional Branding

References

9

Inventing Eastern Europe: the map of civilization on the mind of the Enlightenment

Larry F. Wolff · Choice Reviews Online · 1995 · 1.1K citations

Humanities, Geography, History +10

Place branding: Evolution, meaning and implications

Nicolas Papadopoulos · Place Branding · 2004 · 362 citations

Business, Geography, Human Geography +12

Destination branding, niche marketing and national image projection in Central and Eastern Europe

Derek Hall · Journal Of Vacation Marketing · 1999 · 149 citations

Management, Marketing, Tourism Management +12

Brand development, tourism and national identity: The re-imaging of former Yugoslavia

Derek Hall · Journal of Brand Management · 2002 · 147 citations

Business, Marketing, Tourism Management +16

The country brand as a new challenge for Poland

Magdalena Florek · Place Branding · 2005 · 120 citations

Business, Marketing, Marketing Management +11