Concepedia

Magdalena Florek

MF

Statistics

Publications

22

Citations

1.2K

H-Index

18

Active since

2005

Affiliations

Poznań University of Economics and Business(Current)

University of Otago

University of Łódź

University of Białystok

University of Leicester

Magdalena Florek is an author at Poznań University of Economics and Business specializing in marketing, brand management, and business.

Publications per year

2005–2022

22

Publications

22

A great place to live, work and play

Andrea Insch, Magdalena Florek · Journal of Place Management and Development · 2008 · 192 citations

Architecture, Marketing, Marketing Management +8

Mega Event = Mega Impact? Travelling Fans' Experience and Perceptions of the 2006 FIFA World Cup Host Nation

Magdalena Florek, Tim Breitbarth, Francisco J. Conejo · Journal of Sport & Tourism · 2008 · 143 citations

Management, Human Geography, Tourism Management +17

City Council websites as a means of place brand identity communication

Magdalena Florek, Andrea Insch, Juergen Gnoth · Place Branding · 2006 · 128 citations

Business, Urban Planning, Urban Studies +14

The country brand as a new challenge for Poland

Magdalena Florek · Place Branding · 2005 · 120 citations

Business, Marketing, Marketing Management +11

Export flagships in branding small developing countries: The cases of Costa Rica and Moldova

Magdalena Florek, Francisco J. Conejo · Place Branding and Public Diplomacy · 2007 · 82 citations

Business, International Business, Marketing +14

1–5 of 22