Concepedia

Francisco J. Conejo

FJ

7

Publications

413

Citations

7

H-Index

2007

Active since

Affiliations

University of Colorado Denver(Current)

University of Denver

University of Otago

Poznań University of Economics and Business

Francisco J. Conejo is an author at University of Colorado Denver specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementBrand StrategyBrand AwarenessCultureAdvertisingBrand EquityBrand DevelopmentLuxury

Publications per year

2007–2020

7

Publications

7

Mega Event = Mega Impact? Travelling Fans' Experience and Perceptions of the 2006 FIFA World Cup Host Nation

Magdalena Florek, Tim Breitbarth, Francisco J. Conejo · Journal of Sport & Tourism · 2008 · 140 citations

Brands Defined as Semiotic Marketing Systems

Francisco J. Conejo, Ben Wooliscroft · Journal of Macromarketing · 2014 · 99 citations

Brand Strategy, Brand Definition, Brand Loyalty +20

Export flagships in branding small developing countries: The cases of Costa Rica and Moldova

Magdalena Florek, Francisco J. Conejo · Place Branding and Public Diplomacy · 2007 · 81 citations

Culture, International Business, International Marketing +10

Bridging past and present entrepreneurial marketing research

Fabian Most, Francisco J. Conejo, Lawrence F. Cunningham · Journal of Research in Marketing and Entrepreneurship · 2018 · 62 citations

Entrepreneurial Phenomenon, Management, Business +8

Revisiting the Brand Luxury Index: new empirical evidence and future directions

Francisco J. Conejo, Lawrence F. Cunningham, Clifford E. Young · Journal of Brand Management · 2019 · 11 citations

Marketing, Economics, Luxury +15

Rows per page

1–5 of 7