Concepedia

Ben Wooliscroft

BW

37

Publications

1.5K

Citations

22

H-Index

2004

Active since

Affiliations

University of Otago(Current)

Auckland University of Technology

Massey University

Swinburne University of Technology

University of Waikato

Ben Wooliscroft is an author at University of Otago specializing in marketing, business, and management.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorSustainable DevelopmentEngineeringBusiness StrategyMarketing InsightsCulture

Publications per year

2004–2023

37

Publications

37

Sustainable Market Orientation: A New Approach to Managing Marketing Strategy

Robert W. Mitchell, Ben Wooliscroft, James Higham · Journal of Macromarketing · 2010 · 190 citations

Market Orientation, Green Marketing, New Conceptualization +12

The energy cultures framework: Exploring the role of norms, practices and material culture in shaping energy behaviour in New Zealand

Janet Stephenson, Barry Barton, Gerry Carrington et al. · Energy Research & Social Science · 2015 · 162 citations · Full text

Culture, Engineering, Energy Behaviour +14

Measuring the impact of accounting journals using Google Scholar and the g-index

Daniela Rosenstreich, Ben Wooliscroft · The British Accounting Review · 2009 · 109 citations

Altmetrics, Accounting, Accounting Practice +8

Brands Defined as Semiotic Marketing Systems

Francisco J. Conejo, Ben Wooliscroft · Journal of Macromarketing · 2014 · 99 citations

Brand Strategy, Brand Definition, Brand Loyalty +20

Diffusion of innovation: The case of ethical tourism behavior

Alexandra Ganglmair‐Wooliscroft, Ben Wooliscroft · Journal of Business Research · 2015 · 90 citations

Tourism Management, Ethical Tourism Behavior, Destination Marketing +5

Rows per page

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