Concepedia

Andrea Insch

AI

39

Publications

1.6K

Citations

22

H-Index

2006

Active since

Affiliations

University of Otago(Current)

Poznań University of Economics and Business

Andrea Insch is an author at University of Otago specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementConsumer ResearchBrand DevelopmentConsumer BehaviorCultureTourismBrand StrategyArts

Publications per year

2006–2021

39

Publications

39

A great place to live, work and play

Andrea Insch, Magdalena Florek · Journal of Place Management and Development · 2008 · 190 citations

Customer Satisfaction, Social Sciences, Urban Space +19

Food miles: Do UK consumers actually care?

Katherine Kemp, Andrea Insch, David Holdsworth et al. · Food Policy · 2010 · 171 citations

Food Choice, Nutrition, Food Marketing +9

City Council websites as a means of place brand identity communication

Magdalena Florek, Andrea Insch, Juergen Gnoth · Place Branding · 2006 · 128 citations

Marketing, City Council, Social Media +8

When Fit Matters: Leveraging Destination and Event Image Congruence

Magdalena Florek, Andrea Insch · Journal of Hospitality Marketing & Management · 2011 · 72 citations

International Tourism Advertising, Scene Analysis, Engineering +22

University students' needs and satisfaction with their host city

Andrea Insch, Benjamin Sun · Journal of Place Management and Development · 2013 · 67 citations

Customer Satisfaction, Tourism Management, Tourism Performance +24

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