Computers in Human Behavior · 2009 · 773 citations · 64 references
BusinessMarketingMarketing ManagementConsumer BehaviorE-commerce SystemsMobile ComputingConsumer InvolvementConsumer LoyaltyConsumer TheoryMobile CommerceMobile MarketingMobile User ExperienceMobile AdoptionMobile Commerce AdoptionMobile Consumer BehaviorMobile WalletsService Acceptance
64
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations