Purchasing strategies in the Kraljic matrix—A power and dependence perspective

Coefficient Alpha and the Internal Structure of Tests

Lee J. Cronbach · Psychometrika · 1951 · 42.3K citations · Full text

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Relationship Marketing, Customer Satisfaction, Media Marketing +15

The External Control of Organizations: A Resource Dependence Perspective

H. Joseph Reitz, Jeffrey Pfeffer, Gerald R. Salancik · Academy of Management Review · 1979 · 9.4K citations

Control Environment, Organizations, Organizational Structure +13

A Model of Distributor Firm and Manufacturer Firm Working Partnerships

James C. Anderson, James A. Narus · Journal of Marketing · 1990 · 5.4K citations

Industrial Collaboration, Industrial Organization, Management +16

Determinants of Continuity in Conventional Industrial Channel Dyads

Erin Anderson, Barton A. Weitz · Marketing Science · 1989 · 2.4K citations

Customer Satisfaction, Negotiation, Industrial Engineering +16