Publication | Closed Access
How brand names are special: brands, words, and hemispheres
57
Citations
35
References
2002
Year
Brand PerceptionAdvertisingBrand EquityBrand PositioningBrand NamesBrand ManagementBusinessBrand DevelopmentBrand StrategyManagementBrand AwarenessBrand BuildingMarketingMarketing Strategy
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|---|---|---|
Page 1
Page 1