Communications of the ACM · 2008 · 117 citations · 11 references
Customer SatisfactionFintechOnline BankingOnline Customer BehaviorInternet BankingService QualityDigital MarketingService ResearchInteractive MarketingManagementConsumer ResearchBusinessConsumer BehaviorInternet FinanceDigital BankingMarketingCustomer LoyaltyRetail Banking
What service-quality attributes must Internet banks offer to induce consumers to switch to online transactions and keep using them?
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