Concepedia

Kanghyun Yoon

KY

Statistics

Publications

2

Citations

2K

H-Index

2

Active since

2002

Affiliations

Long Island University(Current)

Kanghyun Yoon is an author at Long Island University specializing in business, marketing, and customer satisfaction.

Publications per year

2002–2011

2

Publications

2

The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach

Vicki McKinney, Kanghyun Yoon, Fatemeh Zahedi · Information Systems Research · 2002 · 2K citations

Business, Information Systems, Marketing +15

Revisiting the Relationship Between Consumer Loyalty and Price Sensitivity: The Moderating Role of Deal-Proneness

Kanghyun Yoon, Thanh Tran · The Journal of Marketing Theory and Practice · 2011 · 33 citations

Business, Marketing, Marketing Management +13

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