What evokes the brand or store? Consumer research on accessibility theory applied to modeling primary choice

A spreading-activation theory of semantic processing.

Allan M. Collins, Elizabeth F. Loftus · Psychological Review · 1975 · 8.1K citations

Language Studies, Psychology, Cognitive Psychology +10

Applied Logistic Regression Analysis

Technometrics · 1996 · 3.6K citations

Education, Biostatistics, Categorical Data Analysis +6

Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2.

David G. Wagner, E. Tory Higgins, Richard M. Sorrentino · Contemporary Sociology A Journal of Reviews · 1991 · 2K citations

Social Sciences, Psychology, Social Psychology +13

Availability versus accessibility of information in memory for words

Endel Tulving, Zena Pearlstone · Journal of Verbal Learning and Verbal Behavior · 1966 · 1.5K citations

Social Sciences, Psychology, Cognitive Psychology +11

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

James R. Bettman, C. Whan Park · Journal of Consumer Research · 1980 · 1.4K citations

Business, Marketing, Psychology +17