Organic Foods Motivations Factors for Consumers

Abstract

The purpose of this paper is to analyze the motivations factors of buying organic foods in consumers. Consumers were approached during their food shopping in retail chain in Izmir. Research samples know meaning of “organic foods”. The questionnaire included in a number of criteria that influence consumers when buying food. Data is analyzed with SPSS to explain consumers willingness to buy organic foods. The results show that most consumers associate organic at first with milk, fruit and vegetables with organic products. The decision-making process is complex and the motives factors may affect vegetables. Data were collected in Izmir. So research are represented only research samples. This is not generalized. Research results are important for company and consumers. Because these findings have implications for future sector-based communications to consumers. However they inform company for product development and consumer behaviour.