Services Marketing Quarterly · 1991 · 39 citations · 4 references
Social SciencesBehavioral SciencesEconomicsBehavioral EconomicsBehavioral FinanceGenderBehavioral Decision-makingConsumer TheoryGender DifferencesHousehold EconomicsHousehold Financial Decision-makingSurrogate Decision-makingConsumer Spending BehaviorSpousal Financial Decision-making
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The Missing Link: Surrogate Consumers in the Marketing Chain
Michael R. Solomón · Journal of Marketing · 1986 · 112 citations