Consumer Multiattribute Judgments under Attribute-Weight Uncertainty

Abstract

Journal Article Consumer Multiattribute Judgments under Attribute-Weight Uncertainty Get access Barbara E. Kahn, Barbara E. Kahn Search for other works by this author on: Oxford Academic PubMed Google Scholar Robert J. Meyer Robert J. Meyer Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 4, March 1991, Pages 508–522, https://doi.org/10.1086/208574 Published: 01 March 1991 Article history Received: 01 November 1989 Revision received: 01 July 1990 Published: 01 March 1991