Subliminal Embeds in Print Advertising: A Challenge to Advertisng Ethics

Abstract

Abstract The news media are currently giving attention to various types of subliminal stimulation. One author has what appears to be documented evidence of subliminal techniques currently being used in magazine advertising. This recent challenge to advertising ethics has gone unanswered. Such a lack of reaction may be detrimental to the advertising community. This paper presents some of the details of the accusations and discusses a study of this new aspect of subliminal advertising, subliminal embeds in print ads.