Modeling the effects of variable external influences and demographic processes on innovation diffusion

A New Product Growth for Model Consumer Durables

Frank M. Bass · Management Science · 1969 · 5.9K citations

Business, Business Economics, Marketing +13

Advertising and the Diffusion of New Products

Dan Horsky, Leonard S. Simon · Marketing Science · 1983 · 466 citations

Business, Economics, Marketing +17

Innovation Diffusion in a Dynamic Potential Adopter Population

Vijay Mahajan, Robert A. Peterson · Management Science · 1978 · 300 citations

Management, Innovation Management, Innovation +9

Binomial innovation diffusion models with dynamic potential adopter population

M. Nawaz Sharif, K. Ramanathan · Technological Forecasting and Social Change · 1981 · 149 citations

Management, Innovation Management, Marketing +11

Optimal Advertising Policies for Diffusion Models of New Product Innovation in Monopolistic Situations

Engelbert J. Dockner, Steffen Jørgensen · Management Science · 1988 · 145 citations

Business, Business Economics, Economics +14