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BusinessDesignMarketingNew Product DevelopmentProduct DesignProduct ManagementCustomer Experience ManagementMass CustomizationMass Customization StrategyPersonalizationPersonalized MarketingProduct DevelopmentDesign For CustomizationMass Customization CapabilitiesMass Personalization
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Mitchell M. Tseng, Jianxin Jiao, M. Eugene Merchant · CIRP Annals · 1996 · 416 citations
Design and Marketing of New Products
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