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Terence A. Shimp, Subhash Sharma · Journal of Marketing Research · 1987 · 2.2K citations

Social Sciences, Marketing, Social Psychology +5

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Social Sciences, Psychology, Social Psychology +13

Country-of-Origin Effects on Product Evaluations

Warren J. Bilkey, Erik B. Nes · Journal of International Business Studies · 1982 · 1.8K citations · Full text

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The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China

Jill G. Klein, Richard Ettenson, Marlene D. Morris · Journal of Marketing · 1998 · 1.4K citations

Business, International Business, Marketing +13

Individualism-Collectivism

C. Harry Hui, Harry C. Triandis · Journal of Cross-Cultural Psychology · 1986 · 1.2K citations

Social Sciences, Anthropology, Psychology +5