Ethnocentric Perception

Ethnocentric Perception is a cognitive framework within intercultural studies that systematically interprets and evaluates other cultures through the lens of one’s own cultural norms, values, and practices, thereby distinguishing itself by asserting the inherent superiority or centrality of the in-group’s worldview in cross-cultural understanding.

303

Publications

18.8K

Citations

518

Authors

315

Institutions

Publications per year

2017–2026

66

Authors

518

  1. LK
    Linda K. Good

    Michigan State University, United States

    3 publications · 607 citations

    3

    h-index

  2. AK
    Ali Kara

    Pennsylvania State University, United States

    3 publications · 552 citations

    3

    h-index

  3. PH
    Patricia Huddleston

    Michigan State University, United States

    3 publications · 607 citations

    3

    h-index

  4. TF
    Tanya Fitzgerald

    Unitec Institute of Technology, New Zealand

    3 publications · 215 citations

    3

    h-index

  5. KF
    Kate Fitch

    Murdoch University, Australia

    2 publications · 36 citations

    2

    h-index

1–5 of 518

Venues

  1. European Journal of Marketing

    EJM · 6 publications · 1.6K citations

    6

    h-index

  2. Choice Reviews Online

    CRO · 5 publications · 1.1K citations

    5

    h-index

  3. 5

    h-index

  4. American Anthropologist

    4 publications · 142 citations

    4

    h-index

  5. 3

    h-index

1–5