Concepedia
Appetite · 2011 · 20 citations · 30 references
ManagementMarketingMarketing ManagementBrand ManagementConsumer BehaviorMarketing StrategyBrand PromotionConsumer PromotionFood Marketing EconomicsSales PromotionConsumer Promotion StrategyConsumer Sales PromotionRetail Food PromotionRetailer Brand Management
30
An Examination of Consumer Decision Making for a Common Repeat Purchase Product
Wayne D. Hoyer · Journal of Consumer Research · 1984 · 775 citations
Business, Decision Sciences, Marketing +17
The design of experiments
Mauro Gasparini, Rogantin M.P · PORTO Publications Open Repository TOrino (Politecnico di Torino) · 2008 · 385 citations
Public Health, Physics, Experimental Design +9
The Pattern of Consumer Purchases
A. S. C. Ehrenberg · Journal of the Royal Statistical Society Series C (Applied Statistics) · 1959 · 352 citations
Social Sciences, Business Economics, Economics +15
Power to all our friends? Living with imbalance in supplier–retailer relationships
Martin Hingley · Industrial Marketing Management · 2005 · 314 citations · Full text
Management, Organizational Behavior, Supply Chain Management +6
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Sharyn Rundle‐Thiele, Rebekah Russell‐Bennett · Journal of Product & Brand Management · 2001 · 258 citations
Business, Marketing, Marketing Management +9