Power to all our friends? Living with imbalance in supplier–retailer relationships

Qualitative Data Analysis: An Expanded Sourcebook

Journal of Environmental Psychology · 1994 · 45.6K citations

Social Sciences, Sociology, Data Management +13

Building Theories from Case Study Research

Kathleen M. Eisenhardt · Academy of Management Review · 1989 · 23.2K citations · Full text

Education, Psychology, Case Management +13

Basics of Qualitative Research

Julie L. Ozanne, Anselm Strauss, Juliet Corbin · Journal of Marketing Research · 1992 · 17.9K citations

Social Sciences, Sociology, Ethnography +9

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Markets and Hierarchies: Analysis and Antitrust Implications.

D. O’Brien, Oliver E. Williamson · The Economic Journal · 1976 · 13.8K citations

Social Sciences, Competition Law, Economics +17