The Impact of Competitive Advantage on Organizational Performance

Abstract

In this article the relationship between the firms ’ competencies and their performance is examined. When review the importance of current or potential competencies the managers have a clear interest in finalizing that where these qualities will lead you to choose differentiate benefits. Almost in all organizations there is a good association between company’s competitive advantage and its performance. These Advantages lead the company towards attaining high profits. Key Words: competitive advantage, firm’s performance