International Academy of Marketing and Management

Statistics

Publications

102

Citations

772

Authors

Location

Moscow, Russia

Also known as IAMM · Международная академия маркетинга и менеджмента

International Academy of Marketing and Management is a education institution in Moscow, Russia known for business, marketing, and customer satisfaction.

Homepage ROR

Top concepts

BusinessStrategyMarketingBusiness StrategyStrategic ManagementLearningValue CreationStrategic LearningProduct DevelopmentInnovation Capability

Publications

102

Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison

Christian Homburg, Sabine Kuester, Nikolas Beutin et al. · Journal of International Marketing · 2005 · 132 citations

Business, International Business, Marketing +17

The role of cognition and affect in the formation of customer satisfaction judgements concerning service recovery encounters

Klaus Schoefer · Journal of Consumer Behaviour · 2008 · 117 citations

Business, Marketing, Psychology +15

Service: the Competitive Edge in Banking

A. Coskun Coskun, Cheryl J. Frohlich · Journal of Services Marketing · 1992 · 80 citations

Business, Marketing, Marketing Management +14

On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment

Adamantios Diamantopoulos, Vasileios Davvetas, Fabian Bartsch et al. · Journal of International Marketing · 2019 · 60 citations · Full text

Business, Marketing, Marketing Management +12

Strategic Value Assessment and Explorative Learning Opportunities with Customers

Edwin J. Nijssen, Bas Hillebrand, Jeroen P.J. de Jong et al. · Journal of Product Innovation Management · 2012 · 54 citations · Full text

Management, Strategic Management, Strategy +17

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Authors

AR
A.S. Rudakov
International Academy of Marketing and Management, Russia
5 publications · 39 citations
3
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