HEF Groupe (France)

From inductive to iterative grounded theory: Zipping the gap between process theory and process data

James Douglas Orton · Scandinavian Journal of Management · 1997 · 319 citations

Process Theory, Cognitive Science, Process Data +9

Why are we seduced by luxury brands?

Jean‐Noël Kapferer · Journal of Brand Management · 1998 · 271 citations

Marketing, Luxury, Consumer Culture +12

Progress towards standardisation of ball cratering

M G Gee, A.J. Gant, IM Hutchings et al. · Wear · 2003 · 184 citations

Geometric Modeling, Hypervelocity Impact, Ball Cratering +1

Brand Equity, Consumer Learning and Choice

Tülin Erdem, Joffre Swait́, Susan M. Broniarczyk et al. · Marketing Letters · 1999 · 123 citations

Results from an interlaboratory exercise to validate the micro-scale abrasion test

M G Gee, A.J. Gant, IM Hutchings et al. · Wear · 2005 · 98 citations

Engineering, Micro-scale Abrasion Test, Civil Engineering +6