Concepedia

Visual Merchandising Analytics

Visual Merchandising Analytics is an analytical framework that systematizes the measurement, interpretation, and optimization of visual presentation elements in retail environments to enhance consumer engagement and purchasing behavior through data-driven insights.

11

Publications

1.5K

Citations

40

Authors

16

Institutions

Publications per year

2017–2026

6

Parents

Publications

11

The Future of Retailing

Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält · Journal of Retailing · 2017 · 1K citations · Full text

, , +17

Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising

Juhnyoung Lee, Mark Podlaseck, Edith Schonberg et al. · Data Mining and Knowledge Discovery · 2001 · 153 citations

, , +16

Online visual merchandising (VMD) of apparel web sites

Young Ha, Wi‐Suk Kwon, Sharron J. Lennon · Journal of Fashion Marketing and Management · 2007 · 122 citations

, , +16

Is a picture really worth a thousand words?

Di Wei, Neel Sundaresan, Robinson Piramuthu et al. · 2014 · 56 citations

, , +17

Is a picture really worth a thousand words?

Xi Yu Leung, Sarah Tanford, Lan Jiang · Journal of Hospitality and Tourism Technology · 2017 · 45 citations

, , +17

1–5 of 11

Authors

40

  1. CS
    Chenchen Shu

    IBM Research - Thomas J. Watson Research Center, United States

    1 publications · 40 citations

    1

    h-index

  2. WK
    Wi‐Suk Kwon

    Auburn University, United States

    1 publications · 122 citations

    1

    h-index

  3. ZT
    Zofija Tupikovskaja-Omovie

    Manchester Metropolitan University, United Kingdom

    1 publications · 44 citations

    1

    h-index

  4. AL
    Anne L. Roggeveen

    Babson College, United States

    1 publications · 1K citations

    1

    h-index

  5. LJ
    Lan Jiang

    Florida Gulf Coast University, United States

    1 publications · 45 citations

    1

    h-index

1–5 of 40

Institutions

16

  1. Southern Cross University

    Lismore, Australia

    1 h-index

    3 publications

    108 citations

  2. IBM (United States)

    Armonk, United States

    1 h-index

    9 publications

    360 citations

  3. Auburn University

    Auburn, United States

    1 h-index

    1 publications

    122 citations

  4. Babson College

    Wellesley, United States

    1 h-index

    2 publications

    2.1K citations

  5. Manchester Metropolitan University

    Manchester, United Kingdom

    1 h-index

    2 publications

    88 citations

  6. University of Delaware

    Newark, United States

    1 h-index

    1 publications

    122 citations

  7. University of Nebraska–Lincoln

    Lincoln, United States

    1 h-index

    1 publications

    122 citations

  8. University of Nottingham Ningbo China

    Ningbo, China

    1 h-index

    1 publications

    23 citations

1–8 of 16

Venues

  1. arXiv (Cornell University)

    Repository · 1 publications · 16 citations

    1

    h-index

  2. Journal of Hospitality and Tourism Technology

    JHTT · 1 publications · 45 citations

    1

    h-index

  3. Journal of Retailing

    1 publications · 1K citations

    1

    h-index

  4. European Journal of Marketing

    EJM · 1 publications · 31 citations

    1

    h-index

  5. 1

    h-index

1–5