Concepedia

Value Proposition Validation

Value Proposition Validation is a scholarly construct within the domain of product and opportunity validation that systematically verifies the alignment between a proposed product’s promised benefits and the actual needs, preferences, and willingness-to-pay of its target customers.

5

Publications

101

Citations

15

Authors

7

Institutions

Publications per year

2017–2026

4

Parents

Publications

5

Commercialization of disruptive innovations: Literature review and proposal for a process framework

Javier Nieto Cubero, Saheed A. Gbadegeshin, Carolina Consolación · International Journal of Innovation Studies · 2021 · 36 citations · Full text

, , +17

Certification and authentication of brand value propositions

Richard G. Starr, Roderick J. Brodie · Journal of Brand Management · 2016 · 19 citations

, , +12

Value proposition operationalization in peer-to-peer platforms using machine learning

José Manuel Ramos Henríquez, Desiderio Gutiérrez Taño, Ricardo Jesús Díaz Armas · Tourism Management · 2021 · 19 citations

, , +16

Collaboration reasoning or social heuristics? Value proposition validity in omnium-gatherum business models

Chester K.M. To, Rachel W.Y. Yee, P.Y. Mok et al. · Journal of Business Research · 2018 · 16 citations · Full text

, , +16

Constructing brand value proposition statements: a systematic literature review

Deborah Goldring · Journal of Marketing Analytics · 2017 · 11 citations

, , +14

1–5 of 5

Authors

15

  1. SA
    Saheed A. Gbadegeshin

    University of Turku, Finland

    1 publications · 36 citations

    1

    h-index

  2. RG
    Richard G. Starr

    University of Auckland, New Zealand

    1 publications · 19 citations

    1

    h-index

  3. CC
    Carolina Consolación

    Universitat Politècnica de Catalunya, Spain

    1 publications · 36 citations

    1

    h-index

  4. NC
    Nathan Cheung

    Hong Kong Polytechnic University, Hong Kong SAR China

    1 publications · 16 citations

    1

    h-index

  5. JN
    Javier Nieto Cubero

    University of Turku, Finland

    1 publications · 36 citations

    1

    h-index

1–5 of 15

Institutions

7

  1. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    1 h-index

    6 publications

    96 citations

  2. Stetson University

    DeLand, United States

    1 h-index

    1 publications

    11 citations

  3. Universitat Autònoma de Barcelona

    Cerdanyola del Vallès, Spain

    1 h-index

    1 publications

    36 citations

  4. University of Auckland

    Auckland, New Zealand

    1 h-index

    2 publications

    38 citations

  5. Universitat Politècnica de Catalunya

    Barcelona, Spain

    1 h-index

    1 publications

    36 citations

  6. Universidad de La Laguna

    San Cristóbal de La Laguna, Spain

    1 h-index

    3 publications

    57 citations

  7. University of Turku

    Turku, Finland

    1 h-index

    1 publications

    36 citations

1–7 of 7

Venues

  1. International Journal of Innovation Studies

    1 publications · 36 citations

    1

    h-index

  2. Journal of Business Research

    JBR · 1 publications · 16 citations

    1

    h-index

  3. Journal of Marketing Analytics

    1 publications · 11 citations

    1

    h-index

  4. Journal of Brand Management

    1 publications · 19 citations

    1

    h-index

  5. Tourism Management

    1 publications · 19 citations

    1

    h-index

1–5