Concepedia

Utility-based Segmentation

Utility-Based Segmentation is a value-based segmentation approach that categorizes consumers according to the distinctive benefits or utilities they seek from a product or service, differentiating itself from other segmentation methods by focusing on the functional, emotional, or symbolic value perceived by the consumer.

13

Publications

827

Citations

40

Authors

23

Institutions

Publications per year

2017–2026

8

Parents

Publications

13

Organic consumers’ personal values research: Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task

George Chryssohoidis, Athanassios Krystallis · Food Quality and Preference · 2005 · 312 citations

, , +13

Segmentation Based on Consumers' Perceived Importance and Attitude toward Farm Animal Welfare

Filiep Vanhonacker, Wim Verbeke, Els Van Poucke et al. · Ghent University Academic Bibliography (Ghent University) · 2020 · 157 citations · Full text

, , +16

Lifestyle Segmentation Based on Energy Consumption Data

Jungsuk Kwac, June A. Flora, Ram Rajagopal · IEEE Transactions on Smart Grid · 2016 · 64 citations

, , +17

Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis on the Polish Coffee Market

Grzegorz Maciejewski, Sylwia Mokrysz, Łukasz Wróblewski · Sustainability · 2019 · 52 citations · Full text

, , +17

High utility itemset mining using binary differential evolution: An application to customer segmentation

Gutha Jaya Krishna, Vadlamani Ravi · Expert Systems with Applications · 2021 · 45 citations

, , +11

1–5 of 13

Authors

40

  1. VC
    Véronique Cariou

    Oniris, France

    2 publications · 36 citations

    2

    h-index

  2. DG
    Davide Giacalone

    University of Southern Denmark, Denmark

    1 publications · 17 citations

    1

    h-index

  3. GJ
    Gutha Jaya Krishna

    Institute for Development and Research in Banking Technology, India

    1 publications · 45 citations

    1

    h-index

  4. KF
    Kerry Fleisher

    1 publications · 29 citations

    1

    h-index

  5. MW
    Mark Workman

    Imperial College London, United Kingdom

    1 publications · 39 citations

    1

    h-index

1–5 of 40

Institutions

23

  1. Oniris

    Nantes, France

    2 h-index

    3 publications

    53 citations

  2. Nofima

    Tromsø, Norway

    1 h-index

    1 publications

    17 citations

  3. University of Southern Denmark

    Odense, Denmark

    1 h-index

    1 publications

    17 citations

  4. Universitat de València

    Valencia, Spain

    1 h-index

    3 publications

    42 citations

  5. WSB University

    Dąbrowa Górnicza, Poland

    1 h-index

    1 publications

    52 citations

  6. Agricultural University of Athens

    Athens, Greece

    1 h-index

    2 publications

    624 citations

  7. Fafo Foundation

    Oslo, Norway

    1 h-index

    1 publications

    17 citations

  8. Universitat Politècnica de València

    Valencia, Spain

    1 h-index

    3 publications

    42 citations

1–8 of 23

Venues

  1. Food Quality and Preference

    3 publications · 348 citations

    3

    h-index

  2. Ghent University Academic Bibliography (Ghent University)

    Repository · 1 publications · 157 citations

    1

    h-index

  3. IEEE Transactions on Power Systems

    1 publications · 30 citations

    1

    h-index

  4. IEEE Transactions on Smart Grid

    1 publications · 64 citations

    1

    h-index

  5. IET Generation Transmission & Distribution

    1 publications · 14 citations

    1

    h-index

1–5