User Acquisition is a strategic process within platform strategy that identifies and attracts new users to a digital platform through targeted mechanisms, distinguishing it from general marketing by focusing specifically on converting potential users into active participants to enhance network effects and platform growth.
45
Publications
2.6K
Citations
122
Authors
78
Institutions
Publications per year
2017–2026
13
Publications
45
1–5 of 45
Authors
122
- JV
2
h-index
- TA
1
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- ÉR
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- LN
1
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- QX
1
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1–5 of 122
Institutions
78
University of Iowa
Iowa City, United States
2 h-index
6 publications
348 citations
IBM (United States)
Armonk, United States
1 h-index
3 publications
33 citations
University of California, Berkeley
Berkeley, United States
1 h-index
1 publications
21 citations
Wake Forest University
Winston-Salem, United States
1 h-index
1 publications
448 citations
Aarhus University
Aarhus, Denmark
1 h-index
1 publications
39 citations
University North
Koprivnica, Croatia
1 h-index
1 publications
21 citations
Wrocław University of Science and Technology
Wroclaw, Poland
1 h-index
2 publications
48 citations
Amazon (Germany)
Berlin, Germany
1 h-index
1 publications
21 citations
1–8 of 78
Venues
- Collection Management
2 publications · 89 citations
2
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- College & Research Libraries
2 publications · 76 citations
2
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- Computers & Education
1 publications · 109 citations
1
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- Mobile Media & Communication
1 publications · 17 citations
1
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- Management Science
1 publications · 65 citations
1
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