Concepedia

Freemium Acquisition

Freemium Acquisition is a user acquisition strategy in which a digital product or service employs a freemium model—providing core functionality for free while offering premium features for a fee—thereby attracting a large user base and converting a subset into paying customers through value-driven engagement.

6

Publications

191

Citations

16

Authors

11

Institutions

Publications per year

2017–2026

1

Parents

Publications

6

Making Digital Freemium Business Models a Success: Predicting Customers’ Lifetime Value via Initial Purchase Information

Sebastian Voigt, Oliver Hinz · Business & Information Systems Engineering · 2015 · 58 citations

, , +16

An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from the Google Play Market

Charles Zhechao Liu, Yoris A. Au, Hoon Choi · Indian Pediatrics · 2012 · 38 citations

, , +17

Exploring the freemium business model for online medical consultation services in China

Jinglu Jiang, Ming Yang, Melody Y. Kiang et al. · Information Processing & Management · 2021 · 37 citations

, , +14

Freemium: Attributes of an Emerging Business Model

Nicolas Pujol · SSRN Electronic Journal · 2010 · 29 citations · Full text

, , +12

Freemium Business Models as the Foundation for Growing an E-business Venture: A Multiple Case Study of Industry Leaders

Franziska Günzel-Jensen, Anna B. Holm · Jagiellonian University Repository (Jagiellonian University) · 2015 · 15 citations · Full text

, , +17

1–5 of 6

Authors

16

  1. OH
    Oliver Hinz

    Goethe University Frankfurt, Germany

    1 publications · 58 citations

    1

    h-index

  2. GG
    Gergana Georgieva

    Université Laval, Canada

    1 publications · 14 citations

    1

    h-index

  3. MY
    Melody Y. Kiang

    California State University, Long Beach, United States

    1 publications · 37 citations

    1

    h-index

  4. AB
    Anna B. Holm

    Aarhus University, Denmark

    1 publications · 15 citations

    1

    h-index

  5. SD
    Sara de Freitas

    Coventry University, United Kingdom

    1 publications · 14 citations

    1

    h-index

1–5 of 16

Institutions

11

  1. Binghamton University

    Binghamton, United States

    1 h-index

    1 publications

    37 citations

  2. California State University, Long Beach

    Long Beach, United States

    1 h-index

    1 publications

    37 citations

  3. The University of Texas at San Antonio

    San Antonio, United States

    1 h-index

    1 publications

    38 citations

  4. Murdoch University

    Perth, Australia

    1 h-index

    1 publications

    14 citations

  5. Aarhus University

    Aarhus, Denmark

    1 h-index

    2 publications

    30 citations

  6. HEC Montréal

    Montreal, Canada

    1 h-index

    1 publications

    37 citations

  7. University of Warwick

    Coventry, United Kingdom

    1 h-index

    1 publications

    14 citations

  8. Technische Universität Darmstadt

    Darmstadt, Germany

    1 h-index

    2 publications

    116 citations

1–8 of 11

Venues

  1. Information Processing & Management

    1 publications · 37 citations

    1

    h-index

  2. Indian Pediatrics

    1 publications · 38 citations

    1

    h-index

  3. Business & Information Systems Engineering

    BISE · 1 publications · 58 citations

    1

    h-index

  4. SSRN Electronic Journal

    Repository · 1 publications · 29 citations

    1

    h-index

  5. Entertainment Computing

    1 publications · 14 citations

    1

    h-index

1–5