Concepedia
Statistics
Publications
19
Citations
1K
H-Index
14
Active since
2004
Affiliations
Appalachian State University(Current)
Yale University
The University of Texas at San Antonio
Boston University
Sungkyunkwan University
Hoon Choi is an author at Appalachian State University specializing in cognition, social sciences, and cognitive science.
Top concepts
CognitionSocial SciencesCognitive ScienceAttentionBusinessManagementMarketingPsychologyPublic HealthCausal Perception
Publications per year
2004–2023
Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play
Charles Zhechao Liu, Yoris A. Au, Hoon Choi · Journal of Management Information Systems · 2014 · 269 citations
Consumer Research, Online Customer Behavior, Buying Behavior +16
Perceiving Causality after the Fact: Postdiction in the Temporal Dynamics of Causal Perception
Hoon Choi, Brian J. Scholl · Perception · 2006 · 126 citations
Cognition, Perception, Attention +23
The effect of intrinsic and extrinsic quality cues of digital video games on sales: An empirical investigation
Hoon Choi, Myung S. Ko, Dawn Medlin et al. · Decision Support Systems · 2017 · 87 citations
Empirical Investigation, Customer Satisfaction, Online Customer Behavior +13
Measuring causal perception: Connections to representational momentum?
Hoon Choi, Brian J. Scholl · Acta Psychologica · 2006 · 73 citations
Cognitive Science, Causal Perception, Psychology +10
Resetting capacity limitations revealed by long-lasting elimination of attentional blink through training
Hoon Choi, L. Chang, Kazuhisa Shibata et al. · Proceedings of the National Academy of Sciences · 2012 · 65 citations · Full text
Cognitive Science, Neuropsychology, Capacity Limitations +15
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