Concepedia
Statistics
Publications
19
Citations
1K
H-Index
15
Active since
2004
Affiliations
Appalachian State University(Current)
Yale University
The University of Texas at San Antonio
Boston University
Sungkyunkwan University
Hoon Choi is an author at Appalachian State University specializing in psychology, cognitive psychology, and medicine.
Publications per year
2004–2023
Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play
Charles Zhechao Liu, Yoris A. Au, Hoon Choi · Journal of Management Information Systems · 2014 · 275 citations
Business, Business Economics, Marketing +13
Perceiving Causality after the Fact: Postdiction in the Temporal Dynamics of Causal Perception
Hoon Choi, Brian J. Scholl · Perception · 2006 · 131 citations
Medicine, Psychology, Vision Science +14
The effect of intrinsic and extrinsic quality cues of digital video games on sales: An empirical investigation
Hoon Choi, Myung S. Ko, Dawn Medlin et al. · Decision Support Systems · 2017 · 89 citations
Business, Marketing, Marketing Management +12
Measuring causal perception: Connections to representational momentum?
Hoon Choi, Brian J. Scholl · Acta Psychologica · 2006 · 73 citations
Social Sciences, Neuroscience, Psychology +8
Effects of grouping and attention on the perception of causality
Hoon Choi, Brian J. Scholl · Perception & Psychophysics · 2004 · 66 citations · Full text
Medicine, Psychology, Vision Science +10
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