Concepedia

Transaction-based Loyalty

Transaction-Based Loyalty is a loyalty segmentation construct that classifies customer allegiance according to the frequency, recency, and monetary value of historical purchase transactions, distinguishing it from attitudinal or behavioral loyalty measures by focusing exclusively on quantifiable exchange data.

25

Publications

2.5K

Citations

56

Authors

34

Institutions

Publications per year

2017–2026

8

Parents

Publications

25

Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase Loyalty

Svein Ottar Olsen · Journal of the Academy of Marketing Science · 2002 · 731 citations

, , +15

Service Equity, Satisfaction, and Loyalty: From Transaction-Specific to Cumulative Evaluations

Line Lervik Olsen, Michael D. Johnson · Journal of Service Research · 2003 · 475 citations

, , +16

Customer Loyalty in e-Commerce Settings: An Empirical Study

Norizan Mohd Kassim, Nor Asiah Abdullah · Electronic Markets · 2008 · 169 citations

, , +16

The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation

Sven Baehre, Michèle O’Dwyer, Lisa O’Malley et al. · Journal of the Academy of Marketing Science · 2021 · 135 citations · Full text

, , +12

Comparative Evaluation and the Relationship Between Quality, Satisfaction, and Repurchase Loyalty

Svein Ottar Olsen · Journal of the Academy of Marketing Science · 2002 · 125 citations

, , +15

1–5 of 25

Authors

56

  1. SO
    Svein Ottar Olsen

    UiT The Arctic University of Norway, Norway

    2 publications · 856 citations

    2

    h-index

  2. AR
    Abdul Rasheed

    The University of Texas at Arlington, United States

    1 publications · 14 citations

    1

    h-index

  3. DV
    Dirk Van den Poel

    Ghent University, Belgium

    1 publications · 81 citations

    1

    h-index

  4. SB
    Sven Baehre

    University of Limerick, Ireland

    1 publications · 135 citations

    1

    h-index

  5. SC
    Singha Chaveesuk

    King Mongkut's Institute of Technology Ladkrabang, Thailand

    1 publications · 12 citations

    1

    h-index

1–5 of 56

Institutions

34

  1. Yonsei University

    Seoul, South Korea

    2 h-index

    4 publications

    120 citations

  2. Gyeongnam National University of Science and Technology

    Jinju, South Korea

    1 h-index

    1 publications

    20 citations

  3. Universiti of Malaysia Sabah

    Kota Kinabalu, Malaysia

    1 h-index

    2 publications

    136 citations

  4. Jilin University of Finance and Economics

    Changchun, China

    1 h-index

    1 publications

    68 citations

  5. University of Ulsan

    Ulsan, South Korea

    1 h-index

    1 publications

    20 citations

  6. Virginia Tech

    Blacksburg, United States

    1 h-index

    1 publications

    99 citations

  7. University of Michigan

    Ann Arbor, United States

    1 h-index

    1 publications

    475 citations

  8. University of Edinburgh

    Edinburgh, United Kingdom

    1 h-index

    1 publications

    74 citations

1–8 of 34

Venues

  1. Journal of the Academy of Marketing Science

    3 publications · 991 citations

    3

    h-index

  2. Journal of Retailing and Consumer Services

    3 publications · 233 citations

    3

    h-index

  3. Expert Systems with Applications

    2 publications · 103 citations

    2

    h-index

  4. 1

    h-index

  5. Psychology and Marketing

    1 publications · 54 citations

    1

    h-index

1–5