Concepedia

Transaction Utility

Transaction Utility is a cognitive-evaluation construct in behavioral economics that refers to the perceived benefit derived from the perceived value of a deal, specifically the difference between the price paid for a good and the reference price against which it is compared, distinguishing it from acquisition utility by focusing on the transactional aspect rather than the inherent value of the good.

30

Publications

10.5K

Citations

79

Authors

44

Institutions

Publications per year

2017–2026

9

Parents

Publications

30

Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 1985 · 4.8K citations

, , +17

Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 2008 · 3.5K citations

, , +17

Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective

Donald R. Lichtenstein, Richard G. Netemeyer, Scot Burton · Journal of Marketing · 1990 · 997 citations

, , +11

Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective

Donald R. Lichtenstein, Richard G. Netemeyer, Scot Burton · Journal of Marketing · 1990 · 372 citations

, , +11

Service Value Determination:

R. Jayanti, Amit K. Ghosh · Journal of Hospitality & Leisure Marketing · 1996 · 126 citations

, , +17

1–5 of 30

Authors

79

  1. MS
    Melinda Smith-de Borrero

    University of South Carolina, United States

    2 publications · 123 citations

    2

    h-index

  2. SB
    Scot Burton

    University of Arkansas at Fayetteville, United States

    2 publications · 1.4K citations

    2

    h-index

  3. AD
    Anna Dodonova

    University of Ottawa, Canada

    2 publications · 82 citations

    2

    h-index

  4. DR
    Donald R. Lichtenstein

    University of Colorado Boulder, United States

    2 publications · 1.4K citations

    2

    h-index

  5. RH
    Richard H. Thaler

    University of Chicago, United States

    2 publications · 8.2K citations

    2

    h-index

1–5 of 79

Institutions

44

  1. University of South Carolina

    Columbia, United States

    3 h-index

    3 publications

    173 citations

  2. Universidad de Los Andes

    Bogotá, Colombia

    2 h-index

    2 publications

    123 citations

  3. Tsinghua University

    Beijing, China

    2 h-index

    2 publications

    27 citations

  4. Cornell University

    Ithaca, United States

    2 h-index

    2 publications

    8.2K citations

  5. Louisiana State University

    Baton Rouge, United States

    2 h-index

    4 publications

    2.7K citations

  6. University of Notre Dame

    Notre Dame, United States

    2 h-index

    2 publications

    123 citations

  7. University of Ottawa

    Ottawa, Canada

    2 h-index

    4 publications

    164 citations

  8. Dominion (United States)

    Cleveland, United States

    1 h-index

    1 publications

    23 citations

1–8 of 44

Venues

  1. Journal of Marketing

    JM · 2 publications · 1.4K citations

    2

    h-index

  2. Journal of the Academy of Marketing Science

    2 publications · 123 citations

    2

    h-index

  3. Marketing Science

    2 publications · 8.2K citations

    2

    h-index

  4. Journal of Marketing Research

    1 publications · 33 citations

    1

    h-index

  5. Journal of Consumer Marketing

    1 publications · 16 citations

    1

    h-index

1–5