Concepedia

Tea Marketing

Tea Marketing is a strategic framework within the domain of agricultural business management that specifically governs the promotion, distribution, and consumer engagement processes for tea products from production to end-use.

68

Publications

2.7K

Citations

171

Authors

95

Institutions

Publications per year

2017–2026

28

Parents

Publications

68

Tea: A new perspective on health benefits

Márcia da Silva Pinto · Food Research International · 2013 · 290 citations

, , +10

Tea — Cultivation to consumption 1992

Robert E. Paull · Scientia Horticulturae · 1993 · 236 citations

, , +13

Compositional analysis of teas from Australian supermarkets

Lihu Yao, Xu Liu, Yueming Jiang et al. · Food Chemistry · 2004 · 133 citations

, , +10

Estimation of the market value of Central African tea by theaflavin analysis

P. J. Hilton, R. Ellis · Journal of the Science of Food and Agriculture · 1972 · 107 citations

, , +13

Availability of essential elements in Indian and US tea brands

Ashok Kumar, A. G. C. Nair, Α. V. R. Reddy et al. · Food Chemistry · 2004 · 101 citations

, , +12

1–5 of 68

Authors

171

  1. WC
    W. Chen

    Beijing Union University, China

    2 publications · 92 citations

    2

    h-index

  2. YZ
    Yuting Zhang

    Jiangsu University of Science and Technology, China

    2 publications · 125 citations

    2

    h-index

  3. SC
    Shaowen Cheng

    Central China Normal University, China

    2 publications · 125 citations

    2

    h-index

  4. FQ
    Fei Qin

    Beijing Union University, China

    2 publications · 92 citations

    2

    h-index

  5. EJ
    Elizabeth Joubert

    Institute for Deciduous Fruit, Vines and Wine, South Africa

    2 publications · 60 citations

    2

    h-index

1–5 of 171

Institutions

95

  1. IPB University

    Bogor, Indonesia

    3 h-index

    4 publications

    57 citations

  2. Tea Research Foundation of Central Africa

    Mulanje, Malawi

    2 h-index

    4 publications

    262 citations

  3. Beijing Union University

    Beijing, China

    2 h-index

    4 publications

    184 citations

  4. Bournemouth University

    Poole, United Kingdom

    2 h-index

    4 publications

    250 citations

  5. Stellenbosch University

    Stellenbosch, South Africa

    2 h-index

    7 publications

    264 citations

  6. National Chung Hsing University

    Taichung, Taiwan

    1 h-index

    2 publications

    56 citations

  7. University of Hawaii System

    Honolulu, United States

    1 h-index

    1 publications

    236 citations

  8. Chinese Academy of Agricultural Sciences

    Beijing, China

    1 h-index

    1 publications

    133 citations

1–8 of 95

Venues

  1. Food Research International

    4 publications · 506 citations

    4

    h-index

  2. Journal of the Science of Food and Agriculture

    4 publications · 220 citations

    4

    h-index

  3. British Food Journal

    2 publications · 50 citations

    2

    h-index

  4. 2

    h-index

  5. South African Journal of Botany

    2 publications · 60 citations

    2

    h-index

1–5