Sponsored Links is a digital marketing mechanism in online advertising systems that functions as a paid, algorithmically ranked hyperlink appearing alongside organic search results, distinguished by its placement and sponsorship model wherein advertisers bid for visibility based on keyword relevance to attract user clicks.
57
Publications
3.3K
Citations
125
Authors
73
Institutions
Publications per year
2017–2026
4
Variants
Paid SearchSponsored Search
Parents
Publications
57
Internet Marketing of Herbal Products
Charles A. Morris · JAMA · 2003 · 284 citations
Pharmacy, Marketing, Pharmacology +16
The Role of Search Engine Optimization in Search Marketing
Ron Berman, Zsolt Katona · Marketing Science · 2013 · 228 citations
1–5 of 57
Authors
125
- BJ
10
h-index
- YP
4
h-index
- ML
3
h-index
- KJ
3
h-index
- LM
3
h-index
1–5 of 125
Institutions
73
Pennsylvania State University
State College, United States
8 h-index
10 publications
601 citations
University of California, Berkeley
Berkeley, United States
5 h-index
6 publications
790 citations
Yahoo (United States)
Sunnyvale, United States
5 h-index
16 publications
1.2K citations
Microsoft (United States)
Redmond, United States
4 h-index
9 publications
245 citations
Columbia University
New York, United States
4 h-index
4 publications
270 citations
Microsoft Research Asia (China)
Beijing, China
4 h-index
14 publications
370 citations
Cornell University
Ithaca, United States
4 h-index
4 publications
387 citations
Florida International University
Miami, United States
3 h-index
3 publications
216 citations
1–8 of 73
Venues
- Marketing Science
6 publications · 757 citations
6
h-index
- SSRN Electronic Journal
Repository · 6 publications · 200 citations
6
h-index
- Computer
3 publications · 75 citations
3
h-index
- American Economic Journal Microeconomics
2 publications · 49 citations
2
h-index
- International Journal of Electronic Commerce
IJEC · 2 publications · 79 citations
2
h-index
1–5