Sales Channel Optimization

Sales Channel Optimization is a strategic management framework that systematically aligns and enhances the performance of interdependent distribution channels to maximize market coverage, cost efficiency, and sales effectiveness within the context of channel sales management and retail sales strategy.

21

Publications

924

Citations

56

Authors

28

Institutions

Publications per year

2017–2026

12

Authors

56

  1. FY
    Fei Ye

    South China University of Technology, China

    2 publications · 109 citations

    2

    h-index

  2. YL
    Yina Li

    South China University of Technology, China

    2 publications · 109 citations

    2

    h-index

  3. BD
    Bas Donkers

    Erasmus University Rotterdam, Netherlands

    1 publications · 90 citations

    1

    h-index

  4. BG
    Benedict G. C. Dellaert

    Erasmus University Rotterdam, Netherlands

    1 publications · 90 citations

    1

    h-index

  5. CL
    C.J. Lourenco

    Erasmus University Rotterdam, Netherlands

    1 publications · 90 citations

    1

    h-index

1–5 of 56

Venues

  1. Computers & Industrial Engineering

    2 publications · 96 citations

    2

    h-index

  2. 2

    h-index

  3. Annals of Operations Research

    2 publications · 102 citations

    2

    h-index

  4. Journal of Retailing

    1 publications · 79 citations

    1

    h-index

  5. Omega

    1 publications · 71 citations

    1

    h-index

1–5