Sales Channel Optimization
Sales Channel Optimization is a strategic management framework that systematically aligns and enhances the performance of interdependent distribution channels to maximize market coverage, cost efficiency, and sales effectiveness within the context of channel sales management and retail sales strategy.
21
Publications
924
Citations
56
Authors
28
Institutions
Publications per year
2017–2026
12
21
C.J. Lourenco, Benedict G. C. Dellaert, Bas Donkers · Journal of Interactive Marketing · 2020 · 90 citations · Full text
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South China University of Technology
Guangzhou, China
2 h-index
7 publications
357 citations
University of Science and Technology of China
Hefei, China
2 h-index
6 publications
324 citations
Erasmus University Rotterdam
Rotterdam, The Netherlands
2 h-index
3 publications
226 citations
Tianjin University
Tianjin, China
2 h-index
4 publications
138 citations
University of Technology Sydney
Sydney, Australia
1 h-index
1 publications
20 citations
National Central University
Taoyuan City, Taiwan
1 h-index
1 publications
41 citations
Hainan University
Haikou, China
1 h-index
1 publications
37 citations
Tunis El Manar University
Tunis, Tunisia
1 h-index
2 publications
66 citations
1–8 of 28
2 publications · 96 citations
2
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2 publications · 77 citations
2
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2 publications · 102 citations
2
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1 publications · 79 citations
1
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1 publications · 71 citations
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