Concepedia

C.J. Lourenco

CL

Statistics

Publications

4

Citations

169

H-Index

4

Active since

2013

Affiliations

Erasmus University Rotterdam(Current)

Tilburg University

University of Lisbon

C.J. Lourenco is an author at Erasmus University Rotterdam specializing in business, marketing management, and marketing.

Publications per year

2013–2022

4

Publications

4

Whose Algorithm Says So: The Relationships between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice

C.J. Lourenco, Benedict G. C. Dellaert, Bas Donkers · Journal of Interactive Marketing · 2020 · 90 citations · Full text

Business, Finance, Financial Management +15

The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis

C.J. Lourenco, Els Gijsbrechts, Richard Paap · Journal of Marketing Research · 2014 · 45 citations

Business, Marketing, Marketing Management +17

The Impact of National Brand Introductions on Hard Discounter Image and Share-of-Wallet

C.J. Lourenco, Els Gijsbrechts · EUR Research Repository (Erasmus University Rotterdam) · 2013 · 23 citations

Business, Marketing, Marketing Management +12

How songs from growing up and viewers' attachment styles affect video ads' effectiveness

C.J. Lourenco, Giuliana Isabella, Willem Verbeke et al. · Psychology and Marketing · 2022 · 11 citations · Full text

Social Sciences, Psychology, Social Psychology +17

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