Retailer Response Modeling is a quantitative analytical framework within retail trade marketing that specifies how retailers adjust pricing, promotion, product assortment, and placement strategies in reaction to manufacturer initiatives, competitive actions, or market stimuli.
24
Publications
1.6K
Citations
52
Authors
35
Institutions
Publications per year
2017–2026
4
Parents
Publications
24
Computer Simulation of Competitive Market Response
Thomas H. Naylor, Arnold E. Amstutz · Technometrics · 1972 · 73 citations
1–5 of 24
Authors
52
- RK
2
h-index
- SA
2
h-index
- RM
2
h-index
- PB
2
h-index
- AE
2
h-index
1–5 of 52
Institutions
35
Carnegie Mellon University
Pittsburgh, United States
3 h-index
3 publications
284 citations
University of Chicago
Chicago, United States
2 h-index
4 publications
170 citations
Duke University
Durham, United States
2 h-index
2 publications
85 citations
Dartmouth College
Hanover, United States
2 h-index
5 publications
349 citations
University of Minnesota
Minneapolis, United States
2 h-index
2 publications
611 citations
Trent University
Peterborough, Canada
1 h-index
2 publications
24 citations
Northeastern University
Shenyang, China
1 h-index
3 publications
45 citations
Pacific Northwest Research Station
Portland, United States
1 h-index
3 publications
30 citations
1–8 of 35
Venues
- Journal of the American Statistical Association
2 publications · 85 citations
2
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- Technometrics
2 publications · 85 citations
2
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- Journal of Marketing Research
2 publications · 161 citations
2
h-index
- Marketing Science
2 publications · 262 citations
2
h-index
- Management Science
2 publications · 611 citations
2
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1–5