Concepedia

Tansev Geylani

TG

15

Publications

1.1K

Citations

14

H-Index

2005

Active since

Affiliations

University of Pittsburgh(Current)

University of Southern California

Carnegie Mellon University

The University of Texas at Austin

University of South Florida

Tansev Geylani is an author at University of Pittsburgh specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementConsumer ResearchEconomicsAdvertisingConsumer UncertaintyInteractive MarketingCommunicationArts

Publications per year

2005–2022

15

Publications

15

Information Sharing in a Channel with Partially Informed Retailers

Esther Gal‐Or, Tansev Geylani, Anthony Dukes · Marketing Science · 2008 · 221 citations

Partially Informed Retailers, Information Sharing, Communication +17

Strategic Manufacturer Response to a Dominant Retailer

Tansev Geylani, Anthony Dukes, Kannan Srinivasan · Marketing Science · 2007 · 195 citations

Consumer Uncertainty, Consumer Research, Search Costs +19

Strategic Assortment Reduction by a Dominant Retailer

Anthony Dukes, Tansev Geylani, Kannan Srinivasan · Marketing Science · 2008 · 133 citations

Economics, Channel Power, Large Discount Retailers +11

Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty

Tansev Geylani, J. Jeffrey Inman, Frenkel Ter Hofstede · Marketing Science · 2008 · 112 citations

Marketing, Behavioral Sciences, Consumer Uncertainty +14

The Impact of Advertising on Media Bias

Esther Gal‐Or, Tansev Geylani, T. P. Yildirim · Journal of Marketing Research · 2011 · 78 citations

Digital Marketing, Targeted Advertising, Public Opinion +17

Rows per page

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