Relationship Value Assessment

Relationship Value Assessment is a methodological framework within bank relationship management that systematically evaluates the financial, strategic, and relational benefits derived from a customer relationship to determine its overall worth to the bank.

66

Publications

4.7K

Citations

140

Authors

92

Institutions

Publications per year

2017–2026

11

Authors

140

  1. WU
    Wolfgang Ulaga

    Paderborn University, Germany

    3 publications · 973 citations

    3

    h-index

  2. AW
    Achim Walter

    ETH Zurich, Switzerland

    3 publications · 229 citations

    3

    h-index

  3. IG
    Irene Gil Saura

    Universitat de València, Spain

    3 publications · 202 citations

    3

    h-index

  4. DC
    Daniela Corsaro

    IULM University, Italy

    3 publications · 211 citations

    3

    h-index

  5. LM
    Luís M. de Castro

    Universidade do Porto, Portugal

    2 publications · 27 citations

    2

    h-index

1–5 of 140

Venues

  1. Industrial Marketing Management

    11 publications · 1.5K citations

    11

    h-index

  2. Journal of Business and Industrial Marketing

    9 publications · 406 citations

    9

    h-index

  3. Journal of Business Research

    JBR · 6 publications · 286 citations

    6

    h-index

  4. Journal of Business-to-Business Marketing

    3 publications · 337 citations

    3

    h-index

  5. Personality and Social Psychology Bulletin

    PSPB · 2 publications · 181 citations

    2

    h-index

1–5