Relationship Value Assessment
Relationship Value Assessment is a methodological framework within bank relationship management that systematically evaluates the financial, strategic, and relational benefits derived from a customer relationship to determine its overall worth to the bank.
66
Publications
4.7K
Citations
140
Authors
92
Institutions
Publications per year
2017–2026
11
Parents
66
Understanding the Value of a Relationship
David T. Wilson, Swati Jantrania · Asia-Australia Marketing Journal · 1994 · 453 citations
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92
Universitat de València
Valencia, Spain
3 h-index
8 publications
586 citations
Auckland University of Technology
Auckland, New Zealand
3 h-index
3 publications
265 citations
University of Miami
Coral Gables, United States
3 h-index
6 publications
715 citations
University of California, Los Angeles
Los Angeles, United States
2 h-index
3 publications
214 citations

Université Laval
Québec, Canada
2 h-index
3 publications
108 citations
ESCP Business School
Paris, France
2 h-index
2 publications
953 citations

Christian-Albrechts-Universität zu Kiel
Kiel, Germany
2 h-index
2 publications
109 citations

ESCP Business School
Berlin, Germany
2 h-index
2 publications
953 citations
1–8 of 92
11 publications · 1.5K citations
11
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9 publications · 406 citations
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JBR · 6 publications · 286 citations
6
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3 publications · 337 citations
3
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PSPB · 2 publications · 181 citations
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1–5