Concepedia

Relational Touchpoints

Relational Touchpoints is a strategic construct in touchpoint management that refers to interactions between a brand and its stakeholders specifically designed to build, maintain, or strengthen long-term relational equity through personalized, emotionally resonant, and trust-based engagement.

2

Publications

62

Citations

6

Authors

5

Institutions

Publications per year

2017–2026

2

Parents

Publications

2

1–2 of 2

Authors

6

  1. AJ
    Abdullah J. Sultan

    Kuwait University, Kuwait

    1 publications · 27 citations

    1

    h-index

  2. GM
    Germán Molina

    Universidad de Los Andes, Colombia

    1 publications · 35 citations

    1

    h-index

  3. MA
    Marelby Amado Mateus

    Universidad del Rosario, Colombia

    1 publications · 35 citations

    1

    h-index

  4. ML
    Mauricio Losada

    Universidad de Los Andes, Colombia

    1 publications · 35 citations

    1

    h-index

  5. ET
    Enrique ter Horst

    Universidad de Los Andes, Colombia

    1 publications · 35 citations

    1

    h-index

1–5 of 6

Institutions

5

  1. Pontificia Universidad Javeriana

    Bogotá, Colombia

    1 h-index

    2 publications

    70 citations

  2. Universidad de Los Andes

    Bogotá, Colombia

    1 h-index

    1 publications

    35 citations

  3. Kuwait University

    Kuwait City, Kuwait

    1 h-index

    1 publications

    27 citations

  4. Universidad del Rosario

    Bogotá, Colombia

    1 h-index

    1 publications

    35 citations

  5. Capital Group (United States)

    Los Angeles, United States

    1 h-index

    1 publications

    35 citations

1–5 of 5

Venues

  1. Journal of Retailing and Consumer Services

    1 publications · 35 citations

    1

    h-index

  2. Journal of Services Marketing

    1 publications · 27 citations

    1

    h-index

1–2