Concepedia

Marelby Amado Mateus

MA

3

Publications

58

Citations

3

H-Index

2019

Active since

Affiliations

Universidad del Rosario(Current)

Marelby Amado Mateus is an author at Universidad del Rosario specializing in customer service, management, and interactive marketing.

Top concepts

BusinessMarketingManagementUser ExperienceCustomer ServiceConsumer ResearchCustomer SatisfactionInteractive Marketing

Publications per year

2019–2023

3

Publications

3

A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments

Jose Ribamar Siqueira, Enrique ter Horst, Germán Molina et al. · Journal of Retailing and Consumer Services · 2019 · 34 citations · Full text

Customer Experience, Customer Satisfaction, Customer Experience Process +13

Symbolic consumption as a non-traditional predictor of brand loyalty in the sports industry, football club segment

Alfredo Guzmán Rincón, Ruby Lorena Carrillo Barbosa, Marelby Amado Mateus et al. · Heliyon · 2023 · 14 citations · Full text

Relationship between perceived value, student experience, and university reputation: structural equation modeling

Marelby Amado Mateus, Alfredo Guzmán Rincón, Fernando Juárez · Humanities and Social Sciences Communications · 2023 · 10 citations · Full text

Rows per page

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