Concepedia

Regional Consumer Segmentation

Regional Consumer Segmentation is a geographic segmentation method that classifies consumers into distinct groups based on shared demographic, cultural, economic, or environmental characteristics unique to specific geographic regions.

29

Publications

1.3K

Citations

71

Authors

40

Institutions

Publications per year

2017–2026

10

Parents

Publications

29

The role of the region of origin and EU certificates of origin in consumer evaluation of food products

University of Groningen research database (University of Groningen / Centre for Information Technology) · 2001 · 328 citations · Full text

, , +17

Organic food consumption in Europe: International segmentation based on value system differences

Salvador Ruíz de Maya, Inés López‐López, José Luis Munuera · Ecological Economics · 2011 · 152 citations

, , +16

Consumer Segmentation and Changing Food Purchase Patterns in Nanjing, PRC

Ann Veeck, Gregory Veeck · World Development · 2000 · 88 citations

, , +14

The Role of Geodemographics in Segmenting and Targeting ConsumerMarkets

Vincent‐Wayne Mitchell, Peter McGoldrick · European Journal of Marketing · 1994 · 80 citations

, , +17

Consumer attitudes towards local wines in an emerging region: a segmentation approach

Natalia Kolyesnikova, Tim H. Dodd, Dale F. Duhan · International Journal of Wine Business Research · 2008 · 62 citations

, , +17

1–5 of 29

Authors

71

  1. EH
    Emília Hroncová

    Matej Bel University, Slovakia

    2 publications · 35 citations

    2

    h-index

  2. IM
    Iveta Marková

    University of Žilina, Slovakia

    2 publications · 35 citations

    2

    h-index

  3. JJ
    Jana Jaďuďová

    Matej Bel University, Slovakia

    2 publications · 35 citations

    2

    h-index

  4. MS
    Moisés Simancas-Cruz

    Universidad de La Laguna, Spain

    1 publications · 13 citations

    1

    h-index

  5. JH
    Jana Hroncová Vicianová

    Matej Bel University, Slovakia

    1 publications · 12 citations

    1

    h-index

1–5 of 71

Institutions

40

  1. Matej Bel University

    Banská Bystrica, Slovakia

    2 h-index

    6 publications

    94 citations

  2. Universidad de Murcia

    Murcia, Spain

    1 h-index

    3 publications

    456 citations

  3. Moscow State University of Technologies and Management named after K.G. Razumovskiy

    Moscow, Russia

    1 h-index

    1 publications

    33 citations

  4. Universidad de Extremadura

    Badajoz, Spain

    1 h-index

    2 publications

    26 citations

  5. Tokyo Fuji University

    Tokyo, Japan

    1 h-index

    1 publications

    56 citations

  6. Texas Tech University

    Lubbock, United States

    1 h-index

    3 publications

    186 citations

  7. University at Buffalo, State University of New York

    Buffalo, United States

    1 h-index

    1 publications

    31 citations

  8. University of Ljubljana

    Ljubljana, Slovenia

    1 h-index

    2 publications

    112 citations

1–8 of 40

Venues

  1. Journal of International Consumer Marketing

    3 publications · 70 citations

    3

    h-index

  2. European Journal of Marketing

    EJM · 3 publications · 120 citations

    3

    h-index

  3. Sustainability

    2 publications · 35 citations

    2

    h-index

  4. International Journal of Wine Business Research

    IJWBR · 2 publications · 79 citations

    2

    h-index

  5. Renewable and Sustainable Energy Reviews

    1 publications · 17 citations

    1

    h-index

1–5