Reference Price Adjustment

Reference Price Adjustment is a methodological framework within pricing economics that systematically modifies a baseline reference price to reflect changes in market conditions, product attributes, or consumer expectations, thereby distinguishing it from static pricing models by incorporating dynamic recalibration mechanisms.

102

Publications

5.9K

Citations

218

Authors

145

Institutions

Publications per year

2017–2026

29

Authors

218

  1. WT
    Wansheng Tang

    Tianjin University, China

    3 publications · 138 citations

    3

    h-index

  2. MB
    Manel Baucells

    IESE Business School, Spain

    3 publications · 382 citations

    3

    h-index

  3. JZ
    Jianxiong Zhang

    Tianjin University, China

    3 publications · 138 citations

    3

    h-index

  4. RC
    Rajesh Chandrashekaran

    Fairleigh Dickinson University, United States

    3 publications · 140 citations

    3

    h-index

  5. DR
    Donald R. Lichtenstein

    University of Colorado Boulder, United States

    2 publications · 60 citations

    2

    h-index

1–5 of 218

Venues

  1. Journal of Business Research

    JBR · 7 publications · 499 citations

    7

    h-index

  2. Marketing Letters

    4 publications · 305 citations

    4

    h-index

  3. Management Science

    4 publications · 475 citations

    4

    h-index

  4. Health Policy

    3 publications · 201 citations

    3

    h-index

  5. ACR North American Advances

    3 publications · 150 citations

    3

    h-index

1–5