Programmatic Advertising Regulation
Programmatic Advertising Regulation is a regulatory framework within the broader domain of advertising law and policy that specifically governs the automated, algorithm-driven processes of buying and selling digital advertising space, distinguished by its focus on transparency, data privacy, real-time bidding compliance, and accountability mechanisms inherent to programmatic ecosystems.
13
Publications
793
Citations
27
Authors
25
Institutions
Publications per year
2017–2026
12
13
Understanding Programmatic Creative: The Role of AI
Gang Chen, Peihong Xie, Jing Dong et al. · Journal of Advertising · 2019 · 136 citations
Programmatic advertising: An exegesis of consumer concerns
Anthony Samuel, Gareth White, Robert J. Thomas et al. · Computers in Human Behavior · 2020 · 64 citations · Full text
Business, Communication, Marketing +14
1–5 of 13
27
2
h-index
2
h-index
2
h-index
2
h-index
2
h-index
1–5 of 27
25
Cardiff University
Cardiff, United Kingdom
2 h-index
2 publications
101 citations

University of South Wales
Pontypridd, United Kingdom
2 h-index
2 publications
101 citations
Universität Hamburg
Hamburg, Germany
2 h-index
2 publications
52 citations
Vienna University of Economics and Business
Vienna, Austria
2 h-index
2 publications
52 citations
Institute of Automation
Beijing, China
1 h-index
4 publications
56 citations

University of Groningen
Groningen, The Netherlands
1 h-index
1 publications
10 citations
Faculty (United Kingdom)
London, United Kingdom
1 h-index
1 publications
30 citations

Swansea University
Swansea, United Kingdom
1 h-index
1 publications
64 citations
1–8 of 25
JBR · 1 publications · 129 citations
1
h-index
1 publications · 30 citations
1
h-index
IJRM · 1 publications · 42 citations
1
h-index
1 publications · 20 citations
1
h-index
1 publications · 212 citations
1
h-index
1–5