Concepedia

Product Proliferation

Product Proliferation is a strategic market phenomenon in which a firm rapidly expands its product line within a defined category to occupy competitive space, thereby creating barriers to entry and increasing market share, distinguishing it from mere product diversification by its intent to saturate the market and preempt competitor positioning.

81

Publications

6.5K

Citations

148

Authors

106

Institutions

Publications per year

2017–2026

17

Parents

Publications

81

Steady Endogenous Growth with Population and R. & D. Inputs Growing

Peter Howitt · Journal of Political Economy · 1999 · 642 citations

, , +15

Broader Product Line: A Necessity to Achieve Success?

Sunder Kekre, Kannan Srinivasan · Management Science · 1990 · 560 citations

, , +16

Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

Barry L. Bayus, William P. Putsis · Marketing Science · 1999 · 341 citations

, , +17

Effective Inventory and Service Management Through Product and Process Redesign

Hau L. Lee · Operations Research · 1996 · 275 citations

, , +15

Finding, Forming, and Performing: Creating Networks for Discontinuous Innovation

Julian Birkinshaw, John Bessant, Rick Delbridge · California Management Review · 2007 · 223 citations

, , +14

1–5 of 81

Authors

148

  1. MB
    Mozart B.C. Menezes

    NEOMA Business School, France

    3 publications · 61 citations

    3

    h-index

  2. JS
    Joseph Sarkis

    Worcester Polytechnic Institute, United States

    2 publications · 266 citations

    2

    h-index

  3. BM
    Briance Mascarenhas

    Rutgers, The State University of New Jersey, United States

    2 publications · 49 citations

    2

    h-index

  4. GJ
    Gerard J. Tellis

    University of Southern California, United States

    2 publications · 221 citations

    2

    h-index

  5. BL
    Barry L. Bayus

    University of North Carolina at Chapel Hill, United States

    2 publications · 404 citations

    2

    h-index

1–5 of 148

Institutions

106

  1. National Bureau of Economic Research

    Cambridge, United States

    4 h-index

    6 publications

    402 citations

  2. NEOMA Business School

    Mont-Saint-Aignan, France

    3 h-index

    6 publications

    118 citations

  3. London Business School

    London, United Kingdom

    3 h-index

    3 publications

    488 citations

  4. Pennsylvania State University

    State College, United States

    3 h-index

    7 publications

    168 citations

  5. Bocconi University

    Milan, Italy

    3 h-index

    4 publications

    269 citations

  6. Stanford University

    Stanford, United States

    3 h-index

    3 publications

    673 citations

  7. Worcester Polytechnic Institute

    Worcester, United States

    2 h-index

    3 publications

    488 citations

  8. Yale University

    New Haven, United States

    2 h-index

    2 publications

    147 citations

1–8 of 106

Venues

  1. SSRN Electronic Journal

    Repository · 6 publications · 282 citations

    6

    h-index

  2. Marketing Science

    4 publications · 600 citations

    4

    h-index

  3. Strategic Management Journal

    SMJ · 3 publications · 133 citations

    3

    h-index

  4. Management Science

    3 publications · 654 citations

    3

    h-index

  5. International Journal of Production Economics

    3 publications · 61 citations

    3

    h-index

1–5