Concepedia

Product Launch Timing

Product Launch Timing is a strategic decision-making construct within product-market fit and strategic moves research that specifies the optimal temporal positioning of a new product’s introduction to maximize market adoption, competitive advantage, and alignment with technological or market readiness cycles.

127

Publications

8.2K

Citations

240

Authors

163

Institutions

Publications per year

2017–2026

22

Parents

Publications

127

Speeding Products to Market: Waiting Time to First Product Introduction in New Firms

Claudia Bird Schoonhoven, Kathleen M. Eisenhardt, Katherine Lyman · Administrative Science Quarterly · 1990 · 745 citations

, , +13

Identifying the key success factors in new product launch

Claudia Di Benedetto · Journal of Product Innovation Management · 1999 · 374 citations

, , +16

A Bayesian Model to Forecast New Product Performance in Domestic and International Markets

Ramya Neelamegham, Pradeep K. Chintagunta · Marketing Science · 1999 · 337 citations

, , +16

Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game

Robert E. Krider, Charles B. Weinberg · Journal of Marketing Research · 1998 · 260 citations

, , +17

Optimal Entry Timing for a Product Line Extension

Lynn O. Wilson, John A. Norton · Marketing Science · 1989 · 204 citations

, , +17

1–5 of 127

Authors

240

  1. EJ
    Erik Jan Hultink

    Delft University of Technology, Netherlands

    8 publications · 642 citations

    8

    h-index

  2. RJ
    Roger J. Calantone

    Michigan State University, United States

    7 publications · 302 citations

    7

    h-index

  3. GC
    George Chryssochoidis

    Agricultural University of Athens, Greece

    4 publications · 154 citations

    4

    h-index

  4. BL
    Barry L. Bayus

    University of North Carolina at Chapel Hill, United States

    4 publications · 432 citations

    4

    h-index

  5. CA
    C. Anthony Di Benedetto

    Temple University, United States

    4 publications · 317 citations

    4

    h-index

1–5 of 240

Institutions

163

  1. Michigan State University

    East Lansing, United States

    9 h-index

    14 publications

    748 citations

  2. Temple University

    Philadelphia, United States

    6 h-index

    6 publications

    223 citations

  3. Delft University of Technology

    Delft, The Netherlands

    5 h-index

    6 publications

    334 citations

  4. University of Pennsylvania

    Philadelphia, United States

    4 h-index

    6 publications

    392 citations

  5. University of California, Davis

    Davis, United States

    4 h-index

    4 publications

    129 citations

  6. University of Michigan

    Ann Arbor, United States

    4 h-index

    8 publications

    333 citations

  7. Southern Methodist University

    Dallas, United States

    3 h-index

    4 publications

    199 citations

  8. University of Notre Dame

    Notre Dame, United States

    3 h-index

    3 publications

    223 citations

1–8 of 163

Venues

  1. Journal of Product Innovation Management

    29 publications · 2.4K citations

    23

    h-index

  2. Management Science

    7 publications · 524 citations

    7

    h-index

  3. SSRN Electronic Journal

    Repository · 5 publications · 85 citations

    5

    h-index

  4. Manufacturing & Service Operations Management

    4 publications · 249 citations

    4

    h-index

  5. Journal of the Academy of Marketing Science

    3 publications · 147 citations

    3

    h-index

1–5