Concepedia
Statistics
Publications
6
Citations
706
H-Index
Active since
1997
Affiliations
INSEAD(Current)
University of Chicago
Amrita Vishwa Vidyapeetham
Ramya Neelamegham is an author at INSEAD specializing in consumer demand analysis, business, and consumer theory.
Publications per year
1997–2006
A Bayesian Model to Forecast New Product Performance in Domestic and International Markets
Ramya Neelamegham, Pradeep K. Chintagunta · Marketing Science · 1999 · 337 citations
Management, Marketing, Marketing Management +16
Consumer Choice Process for Experience Goods: An Econometric Model and Analysis
Ramya Neelamegham, Dipak C. Jain · Journal of Marketing Research · 1999 · 184 citations
Business, Business Economics, Economics +15
Ramya Neelamegham, Dipak C. Jain · Journal of Marketing Research · 1999 · 84 citations
Modeling and Forecasting the Sales of Technology Products
Ramya Neelamegham, Pradeep K. Chintagunta · Quantitative Marketing and Economics · 2004 · 48 citations
Management, Marketing, Technology Management +12
Price Elasticity Dynamics over the Product Life Cycle: A Study of Consumer Durables
Philip M. Parker, Ramya Neelamegham · Marketing Letters · 1997 · 39 citations
Social Sciences, Business Economics, Economics +16
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