Predict gripping Marketing Analytics is a subfield of digital marketing analytics that employs statistical models, machine learning algorithms, and historical data to forecast future consumer behaviors, campaign outcomes, and market trends, thereby enabling data-driven marketing decisions.
65
Publications
4K
Citations
184
Authors
106
Institutions
Publications per year
2017–2026
42
Parents
Publications
65
Towards the Adoption of Machine Learning-Based Analytical Tools in Digital Marketing
Andrej Miklošík, Martin Kuchta, Nina Evans et al. · IEEE Access · 2019 · 164 citations · Full text
1–5 of 65
Authors
184
- BR
2
h-index
- VL
1
h-index
- KBKenza Bayoude
1 publications · 22 citations
1
h-index
- GR
1
h-index
- TK
1
h-index
1–5 of 184
Institutions
106
University of Southern California
Los Angeles, United States
4 h-index
4 publications
176 citations
Stanford University
Stanford, United States
2 h-index
4 publications
281 citations
University of Rajasthan
Jaipur, India
2 h-index
2 publications
36 citations
Tel Aviv University
Tel Aviv, Israel
2 h-index
3 publications
172 citations
Amdocs (United Kingdom)
London, United Kingdom
1 h-index
1 publications
38 citations
Patuakhali Science and Technology University
Patuakhali, Bangladesh
1 h-index
1 publications
34 citations
L3S Research Center
Hanover, Germany
1 h-index
5 publications
190 citations
University of South Florida
Tampa, United States
1 h-index
2 publications
32 citations
1–8 of 106
Venues
- Decision Support Systems
4 publications · 955 citations
4
h-index
- Journal of Marketing Analytics
2 publications · 84 citations
2
h-index
- IEEE Access
2 publications · 200 citations
2
h-index
- Mathematical and Computational Applications
MCA · 1 publications · 14 citations
1
h-index
- Región Científica
1 publications · 29 citations
1
h-index
1–5